Pay Per Head tools can make or break your bookmaker business.
Evaluating Your Players
The trick to being successful as a private bookie is having the right combination of active betting customers. You need a base that is big enough to support the financial goals you have set for yourself. However, you also need the right kind of players.
Under the pay per head business model for bookie software solutions. You are going to pay the same low weekly fee whether one of your players bets $50 a week or $5000.
While it is hard to make a living on $50 bettors, finding high volume bettors in the $5000 range can be difficult to do.
A realistic goal is forming a mixed customer base while also maximizing each active bettor’s potential. You always want your players to bet within their means.
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Pay Per Head Tools
That is why pay per head software tools include the ability to set and move both betting and credit limits. This is done on a player by player basis.
However, you also need to work with your pay per head provider on building out a sports betting board that can generate the highest number of weekly players possible. Your betting board is the life blood of your bookie business. You have to not only meet the needs of each of your active betting customers but exceed them.
The best thing about today’s best PPH services is having the ability to completely level the playing field against the big commercial sportsbooks that you still have to compete against. You never want to give even one of your customers a reason to look elsewhere for betting action that was not available through your bookie services.
Offer a Full Betting Menu
The top-rated PPH sites employ internal sports betting experts. They work with the best external oddsmaking services in the sports betting industry. The end result is easy access to a wide range betting odds for sports leagues covering a wide range of betting markets.
Through the use of individual player profiles, you have the perfect starting point for evaluating player potential. By studying a customer’s betting traits, tendencies and habits you will be able to tailor your betting board to maximize that potential.
Too many private bookie agents make the mistake of putting all of their effort into building and expanding their overall active base. Adding more volume to your overall weekly sports betting players is only part of the equation. You also need to build your hold percentage of that added volume in order to expand your overall profit.
Other Pay Per Head Tools
The other aspect of your online sportsbook business that needs to be accounted for is the weekly cost of your pay per head plan.
If the average cost is around $10 per active head. The more customers you have the higher the cost.
If a player is pulling their weight through a higher weekly handle, they are actively supporting your livelihood. If you are barely breaking even with their individual weekly hold minus the $10 PPH weekly fee. It may be time to cut that customer loose.
By properly evaluating player potential on an ongoing basis, you’re putting the right pieces in place for both short-term and long-term success as a private bookmaker. The right pay per head service can be instrumental in supporting your efforts. They’ll help you reach, and hopefully exceed, the financial goals you have set for your business.
